# MiniSnip > MiniSnip is a URL shortener and link management platform. It shortens links on your own domain, routes visitors by country and device, runs A/B tests, fires retargeting pixels, and reports clicks with bots and link-preview crawlers filtered out. Short links are never indexed by search engines. ## Key facts - More than 140 bots and crawlers are identified by name and excluded from click counts. - Traffic sources are detected from referrers, 25 in-app browsers (Instagram, Facebook, Telegram, TikTok and more), platform click IDs and ?src= tags. - Features: custom domains, custom aliases, QR codes (PNG and SVG), UTM builder, link-in-bio pages, password protection, expiry and scheduling, geo and device targeting, A/B tests with up to 6 destinations, 9 retargeting pixel providers, team workspaces, REST API, signed webhooks, CSV import and export. ## Plans - Free: free; 25 links; 0 custom domains; 30 days of analytics - Pro: $19/month; Unlimited links; 3 custom domains; 365 days of analytics - Enterprise: $99/month; Unlimited links; 25 custom domains; 1095 days of analytics ## Pages - [Home](https://minisnip.com/): product overview - [Features](https://minisnip.com/features): full feature list - [Pricing](https://minisnip.com/pricing): plans and limits - [API documentation](https://minisnip.com/docs/api): REST API reference ## Free tools - [WhatsApp link generator](https://minisnip.com/tools/whatsapp-link-generator): Create a wa.me click-to-chat link with a pre-filled message in seconds. Free, no sign-up. Copy the link, test it, or download it as a QR code. - [QR code generator](https://minisnip.com/tools/qr-code-generator): Turn any link into a QR code for free. Pick your colours and download a high-resolution PNG or a print-ready SVG. No sign-up, no watermark. - [UTM builder](https://minisnip.com/tools/utm-builder): Build UTM-tagged campaign URLs for Google Analytics in seconds. Presets for Instagram, WhatsApp and email, automatic clean-up, and one-click copy. Free. ## Guides - [How to Shorten a Link: 4 Free Ways, Step by Step](https://minisnip.com/blog/how-to-shorten-a-link): How to shorten a link for free on a computer or phone: instantly with no sign-up, with a free account for analytics, on your own domain, or with an API. - [How to Create a WhatsApp Link with a Pre-filled Message](https://minisnip.com/blog/whatsapp-link-with-message): Create a WhatsApp click-to-chat link with your number and a ready-typed message, share it anywhere, turn it into a QR code, and see how many people tap it. - [How to Make a QR Code for a Link (and Keep It Editable)](https://minisnip.com/blog/qr-code-for-a-link): Make a QR code for any link for free, choose between static and dynamic codes, get the size and colours right for print, and count every scan. - [Link in Bio: How to Set Up One Page for All Your Links](https://minisnip.com/blog/link-in-bio-guide): What a link-in-bio page is, what to put on it, how to set one up in five minutes, and how to see which button your followers actually tap. - [One Link for the App Store and Google Play: How Smart App Links Work](https://minisnip.com/blog/one-link-app-store-google-play): Send iPhone users to the App Store and Android users to Google Play with one link and one QR code. How smart app links work and how to set one up. - [How to Track Link Clicks from Instagram, WhatsApp and Telegram](https://minisnip.com/blog/track-clicks-instagram-whatsapp-telegram): Why clicks from Instagram, WhatsApp and Telegram show up as direct, how preview bots inflate your numbers, and a setup that shows which app sent each click. - [What Is a URL Shortener? How Short Links Work and When to Use Them](https://minisnip.com/blog/what-is-a-url-shortener): A plain-English guide to URL shorteners: what happens on a click, 301 vs 302 redirects, whether short links hurt SEO, and how to choose a shortener you trust. - [Branded Short Links: How to Put Your Own Domain on Every Link](https://minisnip.com/blog/branded-short-links-custom-domain): Why branded links like go.yourbrand.com/offer earn more trust than generic ones, how to pick a short domain, and how to connect it with a single DNS record. - [UTM Parameters Explained: The Simple Way to Track Every Campaign](https://minisnip.com/blog/utm-parameters-guide): What UTM parameters are, when to use each of the five tags, a naming convention your team can follow, and templates for Instagram, WhatsApp and email. - [Looking for a Bitly Alternative? 10 Things to Compare Before You Switch](https://minisnip.com/blog/bitly-alternative-checklist): Choosing a Bitly alternative? Compare custom domains, bot filtering, in-app source tracking, targeting, pixels and team features, and move old links safely.